Built by an operator who has run a home-services business.

Painting, roofing, HVAC and the other trades share the same pressure. Demand comes in seasons. Every estimate request matters. And the owner rarely has time to run the marketing. Three parts of what we do cover the whole job, so you can stay on the work you are good at.

Truline gives home-services businesses three kinds of help. Local Marketing Engine finds buyers and tests ads. Leads and Sales System answers and tracks every estimate request. Creative Studio makes the ads. Market Loop finds and fixes slow, repeated work across the business, and you approve the changes. Low-cost kits cover single jobs.

Read the founder story

EstimateExample

Estimate request

Follow-upExample

Text follow-up sent with consent

We run the same kind of business we serve.

A sage green painted kitchenGenerated photo

Our founder, Desmond Landry, started his first painting business at 28. He learned the hard parts the hard way: hiring, training, a move to a new state, and a business he had to restart. Today he runs Grove Street Painting, and it runs on Market Loop. Every tool we sell is used there first.

Wrench in hand or phone in hand, the job is the same: keep your promises to the customer. Marketing, leads and ads are here to help you do that without becoming a marketer yourself.

See how Grove Street Painting runs on Market Loop.

Marketing, leads, and creative, built for how the trade works.

Kits for single jobs

Some jobs need a kit, not a project. Each kit is complete software: a software agent with domain knowledge, a database and retrieval. One-time price, and you run it in your own accounts. Choose any 3 and save 30%.

Ad spend, phone fees and your AI account are paid to those companies, not to us. See every kit.

Questions from home-services owners

Do you only work with painting companies?

No. We work with painters, roofers, HVAC companies and other trades. Our founder's painting company is where we use every tool first. The same tools fit any business that books estimates.

Do we have to be near you?

No. We work remotely with businesses anywhere. Your service area matters to the marketing, not to where we sit.

Which part should we start with?

Start where you lose the most work today. If new leads wait too long for a reply, start with the Leads and Sales System. If too few leads come in, start with Local Marketing Engine. The free call helps you choose.

What does it cost?

The first call is free and lasts 15 minutes. Built work is quoted in writing before we start. Kits have a one-time price, starting at $190 one-time. Ad spend and tool plans are paid to those companies.

Tell us about your business.

Start with the help that fits your biggest gap today. Not sure which one? Book a free 15-minute call and we'll tell you.

Most businesses learn the lesson. Few keep it.

See how Market Loop closes the gap

A slow week shows where the time goes, then the next busy week buries it. A better process gets written down, then nobody uses it. The lesson was learned. It never became how the business runs.

Every part of a business can run as a closed loop: admin, sales, marketing, client service, hiring and training. Market Loop is software plus AI that connects to your business and the systems it already uses, and closes the gap between knowledge and implementation. Each lesson becomes a change you approve. The change goes in, the result gets measured, and that starts the next round.